1
WE DO THIS BECAUSE WE LOVE IT
Our business is built on love. We’re dreamers and doers who believe in relentlessly exploring what’s possible. We’re passionate, playful and deeply invested in our health.
2
WE BELIEVE THAT LOVE IS AN ACTION
Doesn’t matter what you want to create, experience or make happen. We hold an unshakeable belief love is something you do. That with humility, grace, passion, focus and work -- love can come to life.
3
WE CAN CHANGE THE WORLD
Every act of giving counts. We award scholarships to those in need, use our platform to speak on social issues, create world-class free content and donate a portion of all revenue to some of the world’s most effective nonprofits.
4
TRUST IS EVERYTHING
We’re plain-speakers who mean what we say. We’re honest with our customers, our audience and each other. If our trainings and services aren’t right for you, we’ll say so. We say sorry when we mess up. When mistakes happen, we take responsibility and work our butts off to make things right.
5
WE DON'T DO MEDIOCRE
We are action takers. We give everything 110% and then some. We’re obsessive about exceeding expectations and going above and beyond for you, ourselves and each other.
6
WE SELL THINGS
We’re very proud to make and sell some of the best trainings and products in the world. Our goal is to have every customer feel blown-away by their experience and know they’re aligned with a company that truly cares about them for the long haul.
7
THAT'S WHY 85% OF WHAT YOU GET STAYS FREE
We’re relentless in our commitment to produce the world’s best free educational content. It’s sponsor-free and funded solely by us. Don’t begrudge us for marketing our paid programs and services, which allow us to feed our families, give back and continue to give you the vast majority of our creative work, free of charge.
8
WE'VE GOT YOUR BACK
Anything we recommend is because we truly, genuinely believe in it. We don’t make money selling other people’s programs. You have our word: any affiliated endorsements are clearly disclosed, plain and simple.
9
WE CARE ABOUT OUR CUSTOMERS
You’re the reason we exist. You help create meaningful change in the world. We’re committed to customer happiness, responding to emails and working to make sure you feel as valued, respected and appreciated as you truly are.
10
WE HAVE A KIND PEOPLE ONLY POLICY
SS, trolls and other basic people who demonstrate mean-spirited, dishonest or ratchet behavior are not welcome -- in our community or as customers. That also extends to any practice of racism, sexism, ageism or any other ism that’s born from bigotry and hate. Being an a-hole should be a crime.
11
WE ARE NOT FOR EVERYONE
We believe in cause or clinical. Our sense of humor is off-beat and our sense of optimism is unstoppable. We’re straight-shooting. We take a strong stand for kindness. We take our work seriously, but not ourselves.
